The Concierge Brand Audit
A structured diagnosis of your brand's positioning, story, messaging, and digital presence. You leave with a clear roadmap for what to fix first. Built for boutique hospitality and wellness operators who are done guessing.
Eight areas. Two or three things to fix first.
Most brands have more than one issue. Not everything matters equally. The audit looks across all eight areas and tells you where the highest leverage is.
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01
Brand strategy
Is your brand story landing, or disappearing in the noise?
Alignment -
02
Search visibility
Can your ideal client find you when they search for what you offer?
Strategy -
03
Messaging
Do you have a clear, repeatable narrative, or are you winging it each time?
Foundation -
04
Social media
Is your social presence building real discovery, or just filling a feed?
Strategy -
05
Website design
When someone lands on your website, does it convert, or does it just look nice?
Foundation -
06
Brand strategy
If you're running ads, are they landing on a foundation that converts cold traffic?
Strategy -
07
CRM & automation
Are your tools working together, or are you the integration?
Foundation -
08
Measurement
Do you know your numbers, or are you making decisions on gut feel?
Growth
Most operators we talk to can answer two or three of these clearly. The rest is where the work is.
Three steps. One clear direction.
The audit is not a one-size-fits-all deliverable. It starts with a real conversation and ends with findings that are specific to you.
We start with a conversation, not a pitch. You tell us what's going on. We listen, ask the right questions, and name one or two things clearly. You'll leave with a genuine observation. Not a brochure.
Free. 30 minutes. No commitment. Book your Clarity Call →This is where we go deep. We map your visibility, your brand voice, your content ecosystem, your tech stack, your offer clarity, and your measurement. We surface the two or three gaps with the highest leverage.
You receive a clear findings document and a recommended first move.
Investment starts at $497 CADThe audit stands on its own. You keep the findings regardless of what comes next. If you want to implement with us, we scope the engagement based on exactly what the audit surfaces.
No generic retainer. No pre-packaged service. Common paths forward include SEO and search visibility or website design and user experience, depending on what the audit uncovers. For operators who want ongoing strategic guidance, that conversation starts here too.
Clarity you can act on.
Not a PDF you'll never open.
The audit produces four things. All four are yours to keep.
You know exactly what to fix first. No more paralysis, no more scattered energy across ten competing priorities.
What's working, what's leaking, and what's invisible that shouldn't be. Captured in plain language your team can act on.
A clear direction. Not ten things to think about. One action with the highest leverage for your visibility and conversion, with the rationale behind it.
We walk through the findings together. You ask questions. You leave with direction, not homework.
What I really gained from working with Miles has been the lens of seeing my business from my story and my why. I have learned that more is not always better when it comes to marketing — being strategic matters.
Melissa Gunstone
Founder & CEO — HomeStretch Active Living
Questions worth asking before you book.
What is the Concierge Brand Audit?
The Concierge Brand Audit is a structured diagnosis of your brand's visibility, story, messaging, and digital presence. We assess eight areas, from brand voice and website conversion to AI search visibility and measurement, and identify the two or three gaps with the highest leverage. You receive a written findings document and a recommended first move. It is not a report for its own sake. It is a direction-setting tool.
Who is it built for?
The Concierge Brand Audit is built for boutique hospitality and wellness operators: owners of Nordic spas, retreat brands, wellness studios, and micro-resorts who know their brand is exceptional but cannot explain why it is not consistently found, chosen, or talked about online.
If you are established and ready to get clear on what is working and what is costing you, this is exactly where we start.
If you are pre-opening and building from the ground up, you may be looking for something closer to a strategic partner. Explore what that looks like →
How is this different from a standard marketing audit?
Most audits produce a PDF list of recommendations and leave you alone with it. The Concierge Brand Audit produces a clear direction: a documented map of what is working, what is leaking, and what to fix first. Then we sit down and walk through the findings together. Miles runs every audit personally. There is no template, no junior analyst, no generic output.
How long does the audit take from start to finish?
From your Clarity Call to the delivery of your findings document, most audits are completed within five to seven business days. We schedule a findings walkthrough within two to three days of delivery. The full process is typically complete in under two weeks.
What do I need to prepare or bring to it?
Once your audit is confirmed, we send you a short preparation guide so you arrive with the right clarity, not a presentation, just an honest picture of where your business is right now. The audit works best when you can speak openly to what is working, what is not, and what you want to be true six months from now.
We handle the research. Your job is to show up ready to be honest.
How much does it cost?
The Concierge Brand Audit starts at $497 CAD. That includes the full eight-area assessment, your written findings document, and the findings walkthrough call. There is no upsell embedded in the audit itself. The findings document is yours, regardless of what comes next.
What happens after I receive the findings?
You receive the document and we schedule a call to walk through it together. After that, the decision is yours. Some operators take the findings and implement on their own. Others scope an engagement with us based on exactly what the audit surfaces. There is no pressure in either direction.
Do I have to commit to ongoing work afterward?
No. The audit stands on its own. You keep the findings regardless of what you decide next. If you want to implement with us, we build the scope around exactly what the audit surfaces, not a pre-built package. No retainer is required to receive the full value of the audit.
Can you audit a brand that's newer or still finding its footing?
Yes, with a note. If your core offer is still changing, the most valuable audit output will be around positioning and story clarity, less around visibility tactics. We will tell you that honestly in your Clarity Call before you invest. There is no pressure to proceed if the timing is not right.
Why Wondering Concierge? What actually makes this different?
Miles runs this audit personally. No delegation, no template, no junior analyst reading your Google Analytics for the first time. He spent nearly 20 years in hospitality leadership, including time at the GM level, managing premium service brands where every guest experience is a reputation decision. He has been in your seat.
Most audits describe your problems. This one names your next move.
And unlike a standard marketing audit, this assessment includes how your brand performs in the places people actually search today: Google, AI platforms like ChatGPT and Perplexity, and the social channels where your ideal client is already looking. Visibility is not one channel anymore. The audit treats it that way.
Ready to see your brand clearly?
Start with a Clarity Call. 30 minutes. Free. You'll leave with something real, even if we never work together.
Book a Clarity Call