Miles Harding

Experience

Miles Harding is the founder of Wondering Concierge, a strategic marketing partner for boutique hospitality and wellness brands. He helps founders and small teams move from scattered, reactive marketing to a clear brand that gets found, remembered, and chosen across search, social, and AI.

Before marketing, Miles spent nearly twenty years in hospitality. He rose to General Manager of a golf resort in Ontario's cottage country, and spent years inside premium resort operations in the Canadian Rockies, including the property home to Alberta's first Nordic spa. Along the way he learned that service is a craft and the guest experience is the brand, the same kind of premium wellness brand Wondering Concierge serves today. That experience still shapes the work: details matter, trust is built through consistency, and strategy should feel human rather than mechanical.

Miles has been working with AI tools since early 2023, three years before most operators started paying attention. That head start became a specialty. As discovery shifts from blue links to AI answers, he helps brands stay visible where their guests are actually searching, whether that is Google, a map pack, an Instagram caption, or a Gemini and ChatGPT response. He calls the approach Search Everywhere Optimization: understand where and why people look, then earn the answer.

The results compound. Miles has helped a boutique Nordic spa grow its customer base by an average of 114% year over year, and helped a senior-focused wellness practice grow its audience from a few hundred followers to more than 13,000 in five months. His work pairs strategic depth with concierge-level care, the same standard he held as a resort general manager.

When he is not in a client session, Miles is usually in discovery mode: reading the shifts in search, testing new AI tools, and helping the people around him see the next step clearly.