Written for boutique hospitality and wellness operators who want to understand the digital landscape and make confident decisions about their brand's visibility.
Strategy, positioning, and marketing systems built for boutique operators. What works at scale, what works specifically for the owner-operator, and how to think about marketing as a compounding investment rather than a monthly cost.
How Google, Instagram, Facebook, TikTok, and AI platforms like ChatGPT and Perplexity determine which brands appear and which ones do not. Practical guides for operators who want to understand the landscape without becoming SEO experts.
What AI search means for boutique hospitality and wellness brands, how to show up in AI-generated recommendations, and what entity optimization looks like in plain language, without the jargon.
When to invest in paid advertising, how to evaluate a marketing opportunity, how to know when the foundation is ready for growth. Written from Miles's perspective as a strategist who has worked in and around hospitality for nearly 20 years.
Miles HardingThe brand visibility services independent hotels, inns and wellness businesses need to be found and chosen on Google, Maps, review sites and AI search.
Miles HardingSeasonal experience ideas for spas, restaurants and clinics, plus how to make each offer easy to find, trust and book on Google, social media and AI search.
Miles HardingHow to get more customer reviews without extra work: audit your profiles, then set up a simple routine to ask, reply and keep reviews fresh.
Miles HardingWebsite copy for wellness clinics has two jobs: help Google and AI tools understand you, and help new clients trust you. Here's what to write.
